Kiki Milk Launches in Target
Building on nationwide Sprouts success, the Target launch delivered three major wins: huge national retailer, refrigerated placement, and mainstream positioning as an everyday family beverage.
Building on nationwide Sprouts success, the Target launch delivered three major wins: huge national retailer, refrigerated placement, and mainstream positioning as an everyday family beverage.
Matt had always said he would never invest in a restaurant. But after years as a Berdena’s customer, watching Jonathan treat employees and customers exceptionally well, he realized exceptional operators can overcome industry skepticism.
When Sprouts invited Kiki Milk to launch nationwide across 400+ stores, PlantBaby faced their biggest opportunity – and biggest challenge. National retail requires massive upfront investment that most growing CPG brands can’t self-finance.