Team - B2 Partners

Meet the B2 Team: Your Partners in Success

Matt Behrens

Managing Partner

Growth Strategist & Operational Partner

Over his 13 years as an active investor, Matt has specialized in helping founders identify and execute the strategic initiatives that drive exponential growth. His approach combines analytical rigor with operational pragmatism, focusing on sustainable value creation rather than financial engineering.

Track Record: Over 8 years as a partner at a large single-family office, Matt has led or been deeply involved in over a dozen acquisitions and growth investments representing $100mm+ of equity value and $1B+ in annual sales. His portfolio companies have realized tremendous sales and profit growth and realized multiple highly successful exits.

Industry Expertise: Matt’s experience spans consumer goods, ecommerce, manufacturing, services, healthcare, and more. Whether you’re scaling into retail, optimizing operations, or preparing for an exit, he’s likely navigated similar challenges with other companies.

"Matt helped us focus on our core strengths and identify adjacent opportunities to leverage those strengths. This doubling down and focused expansion led to an exit we never could have dreamed about." - Kanopy Founder and CEO

His Philosophy: You’ll hear Matt constantly ask: “Of all the opportunities in front of you, which three will create 80% of your value?” His job is to help you answer that question, then stay disciplined about execution.

Background: Prior to becoming an active investor, Matt was a management consultant at a top strategy consulting firm and an engineer at a large defense contractor. He earned bachelor’s degrees in electrical engineering, mathematics and economics from the University of Arizona and an MBA in Global Management from Thunderbird.

Best For: Strategic planning sessions, operational challenges, preparing for exits, and staying focused during rapid growth phases.

Ryan Freberg

Associate Partner

Your Bridge to New Opportunities

Ryan is the connector who opens doors. He has spent the past 12 years building relationships across Arizona and the Southwest. When you partner with B2, you gain access to a network that would take decades to build on your own.

What He Brings: Ryan leads investor relations for B2. His extensive network has facilitated dozens of partnerships, joint ventures, key executive hires and strategic relationships for small to medium size businesses.

Founder Transitions: Ryan is particularly skilled at helping family business owners navigate succession planning and ownership transitions. He understands the emotional and financial complexities of stepping back from the business you built.

Industry Focus: While Ryan works across industries, he has deep relationships in family-owned businesses and has helped numerous founders successfully transition from day-to-day operations while preserving their legacy.

Real Impact: Once you partner with B2, you can expect Ryan to make connections to other business owners and executives that have gone through similar transitions, especially for founders experiencing their first significant liquidity event. Ryan is especially valuable when helping founders navigate life post liquidity event.

Background: 12+ years in the financial services / wealth management industry. After a highly successful career at UBS, Ryan became an entrepreneur and started Four Corners Wealth Management. Ryan holds a Bachelor’s degree in finance from Arizona State University.

Best For: Initial conversations about partnership and complex ownership transitions.

Russell Lewis

Strategic Advisor

Built & Scaled a Global Brand from Startup to 80+ Countries

Russell brings the perspective of a founder who’s been exactly where you are. As founder and chairman of Rhino Linings Corporation, he built a single-product innovation into a global brand with distribution in over 80 countries—the kind of scale most founders dream of achieving.

Entrepreneurial Journey: Russell pioneered the spray-on truck bedliner category and grew Rhino Linings across automotive, industrial, military, and infrastructure sectors. He knows firsthand the challenges of scaling manufacturing, building distribution networks, and managing international expansion.

Active Investor: Beyond Rhino Linings, Russell actively invests in and advises dozens of privately held companies. Founders value his pragmatic advice and steady guidance during periods of rapid growth and transformation.

What He Offers B2 Portfolio Companies: Strategic guidance on market expansion, leadership development, global distribution, brand development, and long-term value creation.

Why Founders Trust Russell: Russell has navigated every challenge you're likely to face—from manufacturing bottlenecks to international regulatory issues to building world-class management teams.

Marc Wichansky

Operational Advisor

Sales & Team Building Specialist

Marc understands that growth ultimately comes down to people—building the right team, training them effectively, and creating systems that scale. As founder of two successful healthcare companies, he’s built high-performance organizations from the ground up.

Entrepreneurial Background: Founded and scaled MGA Homecare and Team Select Home Care from concept to multi-state operations, earning national recognition for innovation, quality, and growth. Both companies served complex, regulated markets requiring exceptional execution.

Sales Expertise: Marc specializes in helping B2 portfolio companies build, train, and lead effective sales organizations. His approach combines accountability with empathy—ensuring teams are both motivated and mission-driven.

What He Brings: Practical, hands-on experience in recruiting, onboarding, incentive design, and field execution. If you’re struggling to scale your sales team or improve conversion rates, Marc has likely solved similar challenges.

Industry Sweet Spot Particularly valuable for companies in regulated industries where sales talent, customer trust, and operational precision are critical success factors.

Why This Approach Works Better

Rather than employ a large team of generalists, Matt and Alex have built a network of industry experts and functional specialists who’ve achieved exactly what you’re trying to accomplish.

For every investment, we assemble the right team of experts—people who’ve scaled similar businesses, navigated comparable challenges, and built the relationships you need. You get:

Experienced Operators

Not just investors, but founders and executives who’ve built businesses like yours

Industry Specialists

Deep expertise in your specific market, not generic business advice

Aligned Incentives

Our network partners are invested in your success, not just collecting consulting fees

Our Full Attention

Focused support from people who understand your business

The Result: You receive institutional-quality support with the focused attention and industry expertise that only comes from working with people who have been exactly where you are.

Ready to Meet the Team?

The best way to evaluate whether we’re the right partners is through conversation. We’d welcome the opportunity to learn about your business and discuss how our experience might help you achieve your objectives.

Strategy, Operations & New Opportunities

Contact Matt at Matt@B2Partners.com

General Inquiries

Email us at Info@B2Partners.com

All initial conversations are confidential and without obligation.